Style customization reaches a whole new level in the City of Love

December 03, 2018

Levi's sets up permanent Tailor Shop in Iloilo. It is the first permanent home outside Metro Manila and also the first in the Visayas. The concept is for shoppers to step up their denim game through customization and personalization which I have personally experienced.

It was fun as it allows your creative juices to keep flowing, especially when your brain is already zoned out of the creative zone. It took me a while to choose what patches to get or what will the placement be.

At the Levi’s Tailor Shop, customers can work with a master tailor to place original patches, studs, and collectible pins for added attitude. To give wearers the perfect fit and style, the Levi’s Tailor Shop also offers alteration services such as hemmings.

For those who want an extra touch of ownership and character, there’s custom fabric paneling for trucker jackets and distressing for jeans.

Customization and personalization are key to the #LiveInLevis campaign, which aims to put Levi’s at the center of culture. Through the Levi’s Tailor Shop, customers get immersed in an experience where Levi’s apparel become their blank canvas for authentic self-expression.

At the Levi’s Tailor Shop, denim wearers can add patches, pins, and studs on their trucker jackets or pants for an extra touch of attitude, character, and ownership.

“The Levi’s Tailor Shop is a way of opening up new possibilities for denim wearers to express themselves and celebrate their authenticity. At Robinson’s Place Iloilo, we found an emerging hub of culture and lifestyle, making it a perfect home for the Levi’s Tailor Shop,” said Charisse Chua, Levi’s Philippines Country Manager.

ABOUT THE LEVI’S BRAND

The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations.

Today, Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Their range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

For more information about the Levi’s brand, its products, and stores, please visit www.levi.com.ph